The Short variation: When Marie Antoinette stated, “permit them to eat dessert,” it would likely have-been because she was actually hogging all Michel et Augustin snacks for herself. Childhood friends Michel and Augustin found in secondary school, and, if they found their unique xxx 9-to-5 tasks are unfulfilling, they began a cookie business with a foundation in French pastry. Fast ahead 13 many years, and also the two friends have actually workplaces in France and New York and are seducing worldwide using their snacks, pastries, yogurts, mousses, along with other sweets created using easy, pronounceable materials. The duo also shows aspiring bakers that learning the ability of French pastry is actually attainable through their own recipe books and entertaining open house courses. Michel and Augustin’s fantasy is easy: to help make the world laugh and come together over a shared love of desserts.
The story of Michel et Augustin began just enough. Two men started palling around in secondary school and turned into great contacts. But, as with numerous adolescent relationships, the 2 parted ways after graduation to adhere to their paths.
Michel discovered himself in finance in New York, and Augustin was actually working in advertising for Air France. But both quickly turned into disillusioned because of the 9-to-5 routine of business world. They reconnected while the duo devised a wild propose to find out all 1,263 bakeries in France and establish a guide to the very best confectioneries the united states had to provide. They published a book regarding it â their own basic cooperation!
After finishing their unique search, in 2004, Michel and Augustin aproned-up along with out on a adventure: cooking in Augustin’s home. Their own goal would be to develop a line of cookies also desserts made out of natural ingredients and love. And, after tirelessly screening and sampling over 300 dishes, their own first concoction was created: the little spherical butter cookie. Michel et Augustin came to be!
The two discovered rapid success, as well as always innovate more delicious creations, eg a decadent natural yogurt in a container, that was found only once Michel and Augustin realized their own prized cow could generate significantly more than butter. They market items because of the trademark “kookiness” plus the joy they infuse within their tasty snacks.
Dispersing a fascination with French Pastry across World
Michel et Augustin is all about more than simply generating a tasty cookie. The business is actually curved on attracting from France’s wealthy cooking record to create masterful sweets.
“It’s not more or less snacks â it is more about a love of French pastry,” said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. “almost anything we make is linked to French pastry methods. We’ve got an extremely powerful union with pastry making as a business enterprise.”
But Lily informed all of us an affinity for and mastery of French pastry isn’t just set aside for the product designers (they refer to them as the “recipe staff”) at Michel et Augustin. The main businesses kooky society is actually discussing the enthusiasm and knowledge of pastry making so every person in the group, in France and Brooklyn, can prepare is a French pastry cook and make nationwide test (called a “C.A.P.”). Because of this, everyone can take part in innovating brand-new meals and talk knowledgeably with fans, clients, and consumers.
“once per week in France as soon as per month in New York, the Banana Farm (“office”) turns into a pastry course where we’re experiencing a classic program of French pastry and instruction when it comes down to official certification,” she mentioned. “no matter if you are a website developer or in revenue â the ability is actually encouraged for all.”
Though Michel et Augustin offers a expansive brand in France, the company sticks towards same fundamentals and maxims of development regarding services and products.
“The thing all our products have commonly is a real awareness of flavor and to the components,” Lily stated. “We concentrate on the high quality and simpleness regarding the components, and try to keep your element number as pronounceable as it can.”
This results not only in a yummy decadence, but in addition a treat you can easily be ok with eating along with your someone special.
An accumulation of Treats Perfect for revealing along with your Sweetheart
Thereis just one thing about sharing desserts that starts the afternoon right or stops a great big date. And Michel et Augustin’s projects had been intended for merely this type of events.
“It really is a moment of extravagance at the conclusion of a romantic date,” Lily said. “It’s delicious and made with thoroughly clean components, hence helps make the second that much better. It feels good to engage.”
With many deserving treats to pick from, there is must select just one. While there’s a lot of more solutions in France â from candy mousse to decadent yogurts and, of course, one-of-a-kind cookies â there are lots of possibilities in the US as well.
Lily was actually rapid to advise an ideal snacks supply to or take pleasure in with that special someone.
“Our popular cookie is our 4-Cookie Squares,” she said. “they truly are like little square tarts, are offered in three flavors, and may be thus conveniently provided. We also have Cookie Buttons, which have been hazelnut candy processor chip cookies with hazelnut ganache inside the house. They come in packs of two â one for my situation, choice for you!”
For partners which enjoy their own morning routine with each other, Lily informed you Puff Palmiers are a gorgeous a.m. alternative.
“they might be puff pastry and taste like Elephant Ears,” she mentioned. “they are awesome light and flaky and great for sharing over breakfast with coffee or at beverage time.”
Whether both you and your honey tend to be chocoholics or appreciate the sensitive butteriness of caramel (or all things in between), Michel et Augustin features a worthy treat for revealing (or sneaking off with for your own personal clandestine cookie event).
Become involved at Banana Farm
Michel et Augustin’s philosophy is that the joy of sweets is in the sharing. As a result it should be no shock neighborhood engagement is a large a portion of the organizations company purpose. Everyone is asked to stop in and chat (and taste cookies) at their unique Banana Farms (workplaces) in Paris, Lyon, or Brooklyn.
This mindset began at start of company and is element of its key. And Lily noted this approach is exemplified inside the organizations open houses.
“Right from the start, Michel and Augustin opened the doors of the apartment to next-door neighbors, pals, clients, and passersby, for people supply them feedback, to taste cookies, to taste new meals they were testing, and to spend time with them and explore whatever had been undertaking,” she stated. “It really is a thing that’s vital to all of us now.”
Open up household in the Banana Farm happen about very first Thursday of any thirty days in France and ny. Lily informed you these occasions present a manner your company to give back to the city by training all of them regarding record and strategies of French pastry.
“We invite every person, family members, friends, consumers, and people ahead share meals,” she stated. “We would taste examinations, focus groups, and perform video games. It is an actual society occasion.”
It’s not only enjoyable and tummy-pleasing to attend, in case you lack a cookie partner, just imagine all of those other dessert aficionados you can satisfy during the Banana Farm. In the end, when someone likes Michel et Augustin addresses, you understand they have good flavor, and you’ll have something to bond more than.
Michel et Augustin: dedicated to Random Acts of Kookiness
In true Michel and Augustin type, the duo started a Random Acts of Kookiness initiative to encourage and delight the general public. From a tribute to Michael Jackson toward cookie rectangular event as well as their torrid Greek account, Michel and Augustin infuse hilarity and pleasure into all they actually do. You can observe exactly why their own goodies are incredibly addicting â they are fashioned with natural ingredients and great vibes.
Up subsequent for your business is actually a unique cookbook that aims to help all of us audience among others tackle the intimidation associated with French pastry.
“we are generating a French pastry cookbook your me, and it’s really about having fun with these very hard dishes,” Lily said. “we are busting it down and stating you can do it. When we can, anybody can, and we’re sharing the advancement.”
Michel et Augustin normally seeking start its popular chocolate mousse in america.
“Our dream in regards to our candy mousse would be to seduce America’s preferences.”
And, after tasting the business’s snacks and other goodies, the united states is without doubt in for an extended love affair thereupon mousse.